Microsoft Corp  is not in talks to include Sony Corp’s  Blu-ray high-definition DVD technology in its Xbox 360 video game console, an executive said on Wednesday.

The comments by Aaron Greenberg, group product manager for Xbox 360, poured cold water on recent speculation that Microsoft could support Blu-ray after Toshiba Corp , backer of the rival HD DVD format, gave up when key movie studios and retailers abandoned the technology.

"Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," Greenberg told Reuters in an interview.

Microsoft, which has stopped making an HD-DVD add-on for the Xbox 360, would continue to invest in its Xbox Live online service that already lets users rent hundreds of movies, including ones in high-definition.

"We’re the only console offering digital distribution of entertainment content," Greenberg said.

The software giant also expected that supply problems for the Xbox 360 meant the machine was outsold in the U.S. market by Sony’s PlayStation 3 console in February for the second month in a row.

 

Source- Reuters

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